Late to Grid - Grassroots Racing
We share the stories and inspiration that will help get more people behind the wheel and on the track. Track days, HPDE, SCCA, NASA, ChampCar, LeMons, and autocrossing - we interview drivers and industry insiders that will help drivers along their motorsports journey.
The name, Late To Grid? In the past the host, Bill Snow, was always late to the track, late to get the car ready, and hence - Late To Grid. His goal with the podcast is to grow the sport and highlight the tools and resources that will help you get to the track and faster behind the wheel.
Late to Grid - Grassroots Racing
Finding & Landing Sponsors - How To Build Your Sponsorship Plan (A Replay)
Here's a replay of Bill's popular sponsorship episode. As we head into the new year your sponsorship planning should be well underway and this episode will help.
Bill Snow shares his insights into how to build a sponsorship plan for your racing program. Sponsorships have to go beyond product sponsors if you want to get to the next level of getting funding for you and your team. Having a plan and knowing your value is key to building your program.
Over the years Bill has been involved with securing sponsors, fan activation, building plans, and developing value for organizations involved with motorsports. He's conducted sponsorship seminars and has worked with drivers that are looking to take their motorsports program to the next level.
Topics covered include:
- What businesses to target
- How to build a plan
- Value adds that need to be part of your plan
- What if they say no
- Why working with a charity is important
Find this episode on YouTube and see the accompanying slides here.
Want to live Life In The Fast Lane? Connect with Bill Snow to learn more about franchise opportunities with Rad Air Complete Car Care. Learn more at: Franchising with Rad Air. Fill out the short form near the bottom of the page and Bill will be in touch.
Don't for get that Michael Ribas has a special offer for Late To Grid Listeners - Save $100!
The first step in Michael's coaching program is a strategy session that costs $175, but he's knocking a $100 off. Following this 90 minute session you'll have a better idea of where you need to be and how to get there. Michael will also provide you an actionable plan. Connect with Michael here.
Check out our sponsors:
LMS-EFI Website, Facebook, Instagram
Atomic Autosports
The season might be over, but the work is just beginning. Don't let your track, autocross or racecar sit idle this off season. Now is the perfect time to tackle those projects that get you one step closer to the podium. For upgrades, maintenance, or that big performance project, there's only one name. Atomic Autosports. Get ready to dominate next season. Find us at AtomicAutoSports.com and book a call with Bill to review your project and goals.
Ready to get more from your track days? Want to move to the front of the line for your track day prep? Then you need the Atomic Autosports Apex Club. From a merch pack and exclusive events to priority booking for your track prep essentials. The Atomic Auto Apex Club helps you get on the podium. Stop chasing lap times alone. Join the Apex Club to maximize your performance and share your passion. Sign up at Atomic Autosports.com
Atomic Autosports has some pretty big news! Track first now has a physical presence right inside Atomic Autosports. That means you can get your car Atomic prepped and grab essential safety gear, helmets, shoes, gloves, and more all in one spot. We can also have your purchases shipped right to our shop in Wickliffe, saving you on shipping. Stop by and check out the expanded selection.
Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.
Find all episodes on the Atomic Autosports website.