Late to Grid - Grassroots Racing
We share the stories and inspiration that will help get more people behind the wheel and on the track. Track days, HPDE, SCCA, NASA, ChampCar, LeMons, and autocrossing - we interview drivers and industry insiders that will help drivers along their motorsports journey.
The name, Late To Grid? In the past the host, Bill Snow, was always late to the track, late to get the car ready, and hence - Late To Grid. His goal with the podcast is to grow the sport and highlight the tools and resources that will help you get to the track and faster behind the wheel.
Late to Grid - Grassroots Racing
Building A Racing Sponsorship Plan
So you want to go out and find sponsors for your racing program, right? Do you know where to start?
Bill Snow shares his insights into how to build a sponsorship plan for your racing program. Sponsorships have to go beyond product sponsors if you want to get to the next level of getting funding for you and your team. Having a plan and knowing your value is key to building your program.
Over the years Bill has been involved with securing sponsors, fan activation, building plans, and developing value for organizations involved with motorsports. He's conducted sponsorship seminars and works with drivers that are looking to take their motorsports program to the next level.
Topics covered include:
- What businesses to target
- How to build a plan
- Value adds that need to be part of your plan
- What if they say no
- Why working with a charity is important
Find this episode on YouTube and see the accompanying slides here.
Check out our sponsors:
LMS-EFI Website, Facebook, Instagram
Atomic Autosports Website, Facebook, Instagram
ETC Coaching Michael Ribas on LinkedIn, ETC Website, ETC Instagram
Follow us!
Late to Grid - Instagram
Late To Grid - Facebook
Late To Grid - Twitter
Episodes on YouTube
Our Host, Bill - Instagram and TikTok
Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.
Find all episodes on the Atomic Autosports website.